The phrase describes the practice of searching for establishments in one’s proximity that offer curated samplers of alcoholic beverages. These samplers, typically composed of smaller portions of various drinks within a specific category (e.g., beers, wines, whiskeys), are presented as a single offering, allowing patrons to experience a range of flavors and styles without committing to full servings of each.
The increasing popularity of this search term indicates a consumer desire for exploration and discovery within the alcoholic beverage market. Benefits include the opportunity to broaden palates, compare different products, and make informed decisions regarding future purchases. The concept reflects a broader trend towards experiential consumption, where consumers prioritize unique and memorable encounters over simply acquiring goods.
