The phrase refers to a geographically localized search query intended to identify spaces, typically at conventions or fairs, where artists display and sell their work directly to the public. An individual attending a comic convention in San Diego, California, for instance, might use the phrase to locate the dedicated area within the convention center where independent artists are exhibiting.
Such searches are valuable for both attendees and artists. Attendees gain efficient access to original artwork, prints, crafts, and the opportunity to engage directly with creators. For artists, this targeted visibility can lead to increased sales, networking opportunities, and direct feedback on their work. Historically, these spaces have served as crucial incubators for emerging talent, providing a platform often absent from traditional gallery or commercial settings.