The phrase describes the process of seeking performers, bands, DJs, or other forms of amusement for a marital celebration that are conveniently located. For example, an engaged couple in Austin, Texas, might use search terms indicating a desire for musical groups or magicians available in the Austin metropolitan area to entertain guests at their reception.
Ease of access offers numerous advantages. Locally sourced providers often have lower travel costs, familiarity with venues in the region, and established reputations within the community. Historically, wedding celebrations have always incorporated music, dance, and performance. Modern technology allows for the effortless discovery of these vital elements in close proximity to the event.