The phrase describes the action of finding avenues to exchange artistic creations for compensation within a geographically proximate area. For example, an artist seeking to liquidate their inventory might search online using those terms to locate local galleries or art buyers.
Locating nearby sales opportunities offers several advantages, including reduced transportation costs, the establishment of local connections with potential patrons, and the fostering of a regional artistic community. Historically, artists relied on local networks for patronage; this concept continues to hold relevance in the modern art market.